wally olins: the brand handbook wally olins 9780500514085

WALLY OLINS: THE BRAND HANDBOOK

 (En papel)

WALLY OLINS

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  • Nº de páginas: 114
  • Encuadernación: Tapa blanda
  • Editoral: THAMES AND HUDSON LTD
  • Lengua: INGLÉS
  • ISBN: 9780500514085
Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

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