strategy maps: converting intangible assets into tangible outcome s robert s. kaplan david p. norton 9781591391340

STRATEGY MAPS: CONVERTING INTANGIBLE ASSETS INTO TANGIBLE OUTCOME S

 (En papel)

ROBERT S. KAPLAN ; DAVID P. NORTON

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  • Nº de páginas: 324
  • Encuadernación: Tapa dura
  • Editoral: HARVARD BUSINESS SCHOOL PUBLISHING
  • Lengua: INGLÉS
  • ISBN: 9781591391340
Strategy Maps takes readers to the next level of precision in strategy implementation. Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy.

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