return on customer: creating maximum value from your scarcest res ource 9780385510301

RETURN ON CUSTOMER: CREATING MAXIMUM VALUE FROM YOUR SCARCEST RES OURCE

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  • Nº de páginas: 304
  • Encuadernación: Linotex
  • Editoral: DOUBLEDAY TRANSWORLD USA
  • Lengua: INGLÉS
  • ISBN: 9780385510301

In a powerful blend of theory and practice, the authors use their years of consulting expertise with many of the world's leading companies to identify the specific products, add-ons, and services that will best increase the size and value of their customer base.

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