it s not how good you are, it s how good you want to be paul arden 9780714843377

IT S NOT HOW GOOD YOU ARE, IT S HOW GOOD YOU WANT TO BE

 (En papel)

PAUL ARDEN

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  • Nº de páginas: 127
  • Encuadernación: Sin definir
  • Editoral: PHAIDON PRESS LIMITED
  • Lengua: INGLÉS
  • ISBN: 9780714843377
`It`s Not How Good You Are, It`s How Good You Want to Be` is a handbook of how to succeed in the world, a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. The world`s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity; all endeavours that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must.

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