`It`s Not How Good You Are, It`s How Good You Want to Be` is a handbook of how to succeed in the world, a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. The world`s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity; all endeavours that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must.